Every agency has war stories. Ours usually start with a call that begins like this:
“We’ve got a bit of a situation…”
By the time we’re brought in, the website is either broken, buggy, or barely usable. What follows is a digital rescue mission, complete with late-night coffee, panicked passwords, and a lot of “why didn’t they just…?”
This is our open letter to business owners: call us before the damage is done.
We were hired after… the login details vanished.
The client had no access to their own website or hosting. Their former “developer” used personal email addresses, withheld passwords, and held the site hostage when asked for updates. We had to start from scratch just to return ownership to the rightful owner.
Lesson: If you can’t access it, you don’t own it.
We were hired after… no analytics were ever installed.
No Google Analytics. No tracking. No idea who was visiting or why bounce rates were high.
The business had been online for 18 months and didn’t even know how many people had visited the site.
Lesson: What you can’t measure, you can’t grow.
We were hired after… SEO was an afterthought.
No meta tags. No keywords. Images weren’t compressed or named properly. No sitemap. The client wondered why they weren’t showing up on Google. Turns out, Google barely knew they existed.
Lesson: A beautiful site that no one finds is like a billboard in the desert.
We were hired after… someone asked, “What’s a favicon?”
That tiny little icon on your browser tab? It’s a small thing, but when it’s missing, it screams “unfinished.” The details were overlooked, and clients noticed.
Lesson: The small things speak volumes.
The Truth:
We love rescuing brands. It’s what we do. But we’d rather start on a blank canvas than erase someone else’s mistakes. When we’re involved early, we can build you a site that grows with you, not a mess that holds you hostage.
→ Because good strategy beats a good-looking disaster every time.