I love shoes. They’re the first thing I notice about people. Not because I’m shallow, okay maybe a little, but because shoes tell stories. And guess what? So does your brand.
So let’s play a game. If your brand were a pair of shoes, what would it be wearing? And more importantly. Would anyone want to walk in them?
- The Loafers – Classic and Reliable
You’re timeless. Not loud. Not trendy. Just… dependable. You value tradition and lean into heritage. Your fonts don’t scream. Your colours are probably navy, charcoal, or something quietly powerful. Your clients know what they’re getting. No surprises. Think: Banks, law firms, and legacy consultancies. - The Sneakers – Fast, Fun, and Forward
You’re agile, always on the move, and deeply connected to culture. You drop social content like sneakerheads drop collabs. You’re modern, accessible, and youthful, even if you’re not that young. Think: Tech startups, lifestyle brands, and edgy agencies. - The High Heels – Bold and Premium
You don’t just walk into a room, you click-clack with confidence. Luxury drips from your logo. Your tagline probably has fewer than four words, and you charge unapologetically.
You’re aspirational. Curated. Sharp. Think: Luxury fashion, premium services, boutique consultancies. - The Work Boots – Tough, Practical, and Underrated
You’re not here for flair, you’re here to deliver. Your design may not win awards, but your clients? Loyal. Because you show up, rain or shine. Your brand voice is grounded, honest, and unpretentious. Think: Logistics, trade services, NGOs. - The Barefoot Brand – Uh oh.
You’ve got no website. Your logo is clipart. Your Instagram hasn’t posted since 2021.
You’re walking on gravel in the branding world, friend. Barefoot isn’t bold, it’s forgotten. Think: The business your cousin started last week.
So… which shoes are you wearing?
Better yet, which ones do your customers see when they look at your brand? Branding isn’t about looking fancy. It’s about walking the talk. Whatever you’re wearing, just make sure it fits.
A good brand leaves footprints. A great one makes people want to walk with you. So, what shoes should you be wearing next? Let Braham Agency help you find the right fit. We don’t sell shoes, but we do build brands that go places.
→ Because good strategy beats a good-looking disaster every time.