Logos have feelings. Okay, maybe not literally, but if they could talk, some would be crying into their gradients. I’ve seen logos that scream, “Help!” and others that whisper, “I was made on Microsoft Word.”
So here’s a fun (and painfully true) take: What your logo would say, if it finally had a voice:
I’m Tired
Your font’s been stretched more than your patience. The colours are faded. The alignment? Crooked. You were built in 2013 and haven’t had a facelift since. “I’ve served well,” your logo sighs, “but I need a spa day.”
Nobody Knows What I Mean
Your logo is a mysterious triangle with a line and a dot. It’s abstract, yes but too abstract. Am I a startup? A plumbing service? A yoga brand? Even I don’t know!” Your logo should say something about your identity.
I’m Not Like the Other Files
I exist only as a blurry JPEG. Try printing this on a billboard and you’ll end up with pixel soup. Also, your designer is nowhere to be found.. You need proper file formats. Think: SVG, EPS, PNG, PDF.
I’m Not Scalable and It Hurts
On your website header, I’m okay. On Instagram? I’m a dot. Please, I wasn’t meant to be this small. Your logo needs to work across all formats and screen sizes.
I Was a Last-Minute Decision
Remember that one night on Canva, yeah, I was born then. I’m not judging okay, but I deserve better. DIY can work. But if your brand’s grown up, maybe your logo should too.
I Have a Cousin. And Another. And Another
Every department uses a different version of me. Different colours. Different fonts. Chaos.
“I’m losing my identity!” You need a brand guideline before I develop multiple personalities.
And what happens when logos find their voice?
They become distinct.
They communicate instantly.
They spark connections.
At Braham Agency, we don’t just design logos. We create identities with souls, ones that speak clearly, proudly, and consistently. Logos that say: “This is who we are, and we’re proud of it.”
If your logo’s whispering sad things behind your back, maybe it’s time to listen.
Give it a new voice.
Let it speak with clarity and confidence.
Let it be heard.
→ Because good strategy beats a good-looking disaster every time.